Our REALcept® System strategically defines, develops concepts with real food protocepts, and then tests multiple new product options in-home or restaurant.
All in twelve weeks!

 

Strategic Blueprinting
  • Targets the right consumer.
  • Isolates the strongest benefits.
  • Defines key product attributes & price points.
  • Outlines production assets.
  • Establishes precise development platforms.
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Concepting & Prototyping
  • Provides multiple concepts that fit strategy.
  • Delivers real food prototypes.
  • Delivers bench-top formulations, plant processing and/or back-of-house procedures.
  • Demonstrates strength of concept and internal viability.
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Consumer Testing
  • TSG produces and tests multiple product prototypes in target homes or restaurants.
  • Garners valuable information on product performance & preparation.
  • Provides repeat purchase measures and future usage.
  • Optimizes concept and prototype.
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Multiple Optimized Concepts
  • Process concludes with proven concepts & proven prototypes.
  • Understanding of key strengths and weaknesses.
  • Array of products optimized for continued development.
  • Allows you to move forward with consumer validated concepts & prototypes in only 12 weeks.
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