REALSample® Approach
Builds Sales for Ingredient Companies
Sales Targeting · Ingredient Applications · Operational Evaluation · Customer Presentation
- Step 1
- Step 2
- Step 3
Identify Category Segments & Targeting
Through an integrated effort by our marketing, culinary and technical professionals, we assess the marketplace needs and your ingredients' physical and functional characteristics.
We match this with the specific needs of your customer base.
We then isolate the most opportunistic industries to exploit and outline a very specific development strategy for your approval.
Applications Development
Our Techno-Culinary Team develops delicious tasting (something many food technologists are not trained to do) applications that use your ingredients to their full advantage.
These applications are targeted to precise customers and their product interests, including re-formulations, line extensions or new product lines.
These REALSample® prototypes are complete with real food samples and protocept formulations and processes.
Customer Presentation
Upon your approval of these REALSample® prototypes, we produce limited quantities in our kitchens or your pilot plant.
Your sales team arranges a special showing with the targeted customer.
During this showing, your customer will see the advantages of your ingredient.
Using these application formulations, your customers will have a tremendous headstart in commercializing the application for marketplace introduction and placing orders for production quantities of your ingredient.
